Andy Low in a consultancy role, March 05- May 05
Moscow based agency working with a large publishing company in various areas of focus. The publishing company had not been progressing their projects well and were looking for outside expertise to help formulate future strategic plans in several key areas.
Achievements
Have worked on 3 projects since March 05. These have included: sales, marketing & editorial issues, distribution and diversification.
Project 1 - Advised on UK best practice in marketing, sales and PR
- Provided financial criteria to judge product success
- Advised on author management
- Provided guidelines on product promotion choice
- Proposed new organisation structure for Marketing and PR Departments
- Plan agreed with client and implemented
Project 2 - Advised on best practice in product distribution in the UK market
- Proposed revised organisation structure to meet new approach
- Advised on selection of new distribution systems
- Advised on future trends in distribution
- Proposed new guidelines in book distribution together with effective trade marketing and merchandising support
Project 3 - Provided information and advice on appropriate areas for the company to diversify
- Analysed successful arrangements in the UK and US market
- Provided information and proposals on consumer preferences in several areas of the media marketplace.
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