Healthcare and Pharmaceutical

Who We Are

Link Managementís Healthcare/Pharmaceutical Practice was formed in 2008 to provide assistance to companies looking to either improve existing performance or establish themselves in the European Healthcare market.

  • Practice Associates have hundreds of years of management experience across all major functions of a successful Healthcare company
  • They have worked across all major Healthcare sectors
    1. From start up companies to ëBig Pharmaí
    2. From Biotech to Biologicals and Blood Products
    3. From Medical Device to Medical Aesthetics
  • Our unique multicultural, broad base of understanding is derived from experience across Europe & North America
  • Link Managementís Healthcare/Pharmaceutical Practice offers diverse, but complimentary skills, integrating a wide ranging team of Associates so you can be confident that all aspects of your business will be coordinated seamlessly.

How We Can Help You

Whether you are an established company or planning to setup a company in Europe you may need help to answer questions such as:

  • How do you establish a company?
  • Should you acquire an existing company?
  • What is the best way to bring your products to market?
  • How can you estimate their market potential?
  • What about reimbursement or pricing constraints?
  • How do you find additional products to license or acquire?
  • Should you partner with someone, outsource some functions or do it all yourselves?
  • What is the most effective way of distributing your products?
  • What Labour/Employment Law issues will you face?
  • How do you find people with the right skills and attitude to grow the business?
  • How can you ensure managers are focused on the business, not on complex legal compliance or HR processes?

Making the wrong decision could significantly limit your opportunity for business success, with this in mind Link Managementís Healthcare/Pharmaceutical Practice was created to help you make the right choices. To achieve this we have a number of Practice areas as shown below, it is not intended to be all inclusive ñ if you have an issue, we have probably faced it before and can help.

Finance and Supply Chain

  • Pricing and Compliance with PPRS
  • Supply Chain optimisation
  • Financial controls implementation
  • Advice, modelling and negotiation with DOH
  • Develop and implement cost effective solutions
  • Assessment and implementation of controls

Andy Carr

Sales & Marketing

  • Market potential analysis
  • Sales Force Deployment Analysis
  • CRM, data Warehousing
  • Marketing plan development
  • Development of Implementation Plan
  • Implementation and Performance Reviews

Neil Copping and David Schemtob

Human Resources

  • Labour Law compliance
  • Reward and Recognition
  • Recruitment and Selection
  • Executive and Team coaching & mentoring
  • Employment Plan
  • Compensation Planning
  • Assessment and Processes
  • Training, coaching and mentoring
  • Organisation Design
  • Change Management

Pauline Dunn
Ian Munro

Business Development

  • In and out-licensing strategy
  • Partner identification, deal structure & negotiation

Business Strategy

  • Business & Commercialisation Strategy Review
  • Organisation and Infrastructure Design
  • Potential Acquisition Validation
  • Change Management
  • Plan execution and change management
  • Post-acquisition integration

Gareth Jones


How We Work

  • An initial 3-6* day business overview with outline action plan
  • Further review of existing performance through field visits and data analysis
  • Preparation of a detailed set of improvement options and recommendations
  • Assistance with implementation during the crucial change period
  • Commitment to ongoing execution and performance improvement reviews

Case Studies

Business Strategy


The issue
a mid-sized Medical Device company wanted to broaden its range of affiliates in Europe, moving away from a dependency on third party distributors to market its products

The solution
a negotiated exit from existing agreements in Belgium, Holland and the Nordic countries and the establishment and staffing of a new legal entity company affiliate, dramatically increasing margins


Business Strategy


The issue
a small pharmaceutical company was dissatisfied with the rates of return it was achieving from its mainland Europe affiliates

The solution
an in-depth analysis revealed the organisational design, focusing on General Practitioners, was at odds with the customer decision making processes for the use of the companyís products. A restructuring from a primary care to secondary care focus saved the company millions and increased product growth


Human Resources


The issue
a pharmaceutical company which had traditionally relied on large numbers of consultants and contract staff realised that they had been flouting both employment law and tax and NI regulations ñ with a huge potential liability for back tax.

The solution
The Link associate undertook a full audit, established a ëlegal wayí of engaging temporary and interim staff, negotiated a very reasonable settlement with the Inland Revenue ñ huge potential saving, for the first time the company has control of its interim resource


Finance


The issue
a small manufacturer wanted help putting together monthly management reports which made a difference to the business.

The solution
suggested template reports were developed for the business which were a good blend of financial, commercial, and business reports and indicators which gave lead and lag indicators enabling the management team to make quick and informed decisions and track business performance against objectives


Supply Chain


The issue
A large non-UK pharmaceutical company wanted to explore what were the most cost effective supply chain options it had in distributing products to its customer base

The solution
A supply chain optimisation review was undertaken for the client which demonstrated costs and payback for several supply chain scenarios and options


Business Development


The issue
a mid-sized North American specialty pharmaceutical company wanted to appoint a new licensee for its marketed product in one of the major European markets

The solution
approaches to companies having sales forces active with appropriate target physicians and expertise in the particular therapeutic area yielded a short list from which the company was able to select and negotiate licensing terms


Business Development


The issue
a European biotech company needed to license its lead product to a large pharma company for development and commercialization

The solution
a review of the therapeutic interests and licensing strategies of the pharma majors yielded a list of potential partners, who were contacted to establish their interest in the opportunity. After a selection of these had conducted scientific evaluations, the biotech was able to initiate licensing discussions.


Contact Us

General Enquiries and Board Coaching

Ian Munro

  • +44(0)1189 545045
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Finance and Supply Chain

Andy Carr

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Marketing and Sales Management

Neil Copping or David Schemtob

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Human Resources

Pauline Dunn

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