Andrew Munro
Ideas, Words, Numbers. Andrew is a business writer and consultant with 25 years’ management experience across a variety of sectors, scenarios and roles. He has spent ten years in senior roles within the ICT sector leading culturally and professionally diverse teams across multiple geographies and matrix organisations. Today, Andrew works largely in the ICT sector, or in areas where ICT impacts life (e.g. government policy, changing models of employment etc.). He writes - policy papers, case studies and business plans – and consults; creating clarity for clients.
For further information on working with Andrew, see www.burningpine.com or http://www.linkedin.com/in/andrewdmunro
Practice Areas
- Business Writing
- Business Strategy
- Business Planning
- Marketing and Sales
- Change Management
- Mentoring and Coaching
- Financial Management
- Interim Management
Primary Capabilities
Andrew is accomplished at driving Insight and Effectiveness for organisations. Frequently commended for his coaching and listening skills, he is adept at distilling information out of data making him a valuable partner to individuals and management teams who are attempting to navigate the future. A strong thinker, his MBA and ACMA qualifications ensure a rigorous approach to any business challenge.
As a writer, Andrew has produced white papers, strategy papers, business plans and case studies for a variety of businesses, large and small. Outside of the business sphere, he also writes on music and travel in his blog and in various publications
Preferred Activities
- Business Writing
- Strategic Planning
- Perception Change Consulting
Core Offer
- Exceptional written communication skills.
- Unique blend of skills and experience borne of 25 years in a broad range of scenarios and sectors.
- Naturally consultative, coaching style underpinned by pragmatic and sound financial skills.
- A drive for Insight and Effectiveness.
- Professional, practical, commercially minded and forward thinking.
- A flexible approach, adapting to your business needs.
- Highest levels of professional integrity.
Other disciplines offered:
- Coaching and mentoring
- Financial Analysis and Management
- Dashboard Design – how do you drive your business?
- Interim Management
Primary Sector Experience
- Information Technology
- Hospitality
Areas of Distinctive Performance and Value-Addition
- Producing well-written, well-researched papers, grounded in proof-points and driven by compelling narrative.
- Strategic Insight – Identifying target segments, developing and executing appropriate strategies.
- Business Planning – Developing cohesive, coherent and fiscally sound business plans.
- Change Management – Business recovery, transition, re-building teams in a variety of scenarios.
- Stakeholder Management – Working with Venture Capital firms during start-up and Administrative Receivers during business recovery; presenting to and influencing government bodies across different geographies.
- International management experience with special interest in Emerging Markets.
Qualifications and professional memberships
- MBA with Distinction from Edinburgh Business School, Heriot-Watt University
- Chartered Institute of Management Accountants (ACMA)
- Certificate of Management Consulting Essentials, Institute of Consulting
- Institute of Interim Management
- Institute of Directors
Employment Summary
| Owner/Director, Burning Pine Ltd | 2007 - present | |
| Competitive Strategy Director for EMEA Region, Microsoft | 2005 - 2007 | |
| Group Manager, Business & Operations, Microsoft | 2002 - 2005 | |
| Financial Controller for Services Division, Microsoft | 2000 - 2002 | |
| Interim Management Roles | 1997 - 2000 | |
| UK Financial Controller & Company Secretary, Maxistar | 1994 - 1997 | |
| Various Operational & Financial Management Roles in Hotel Industry | 1983 - 1994 |
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