| Alan Higginson |
Alan Higginson helps companies to be more successful online he is also the Ebusiness Practice Area leader. This incorporates analysis of their Internet performance, development of online strategies and implementation of plans to increase sales and improve customer retention. Alan was the Head of Ecommerce responsible for establishing and managing the commercial online businesses at the Automobile Association and British Gas. His online marketing initiatives gained significant external recognition winning both the National E-commerce Customer Service Award and the Marketing Society Loyalty awards in 2002. In addition he recruited more than 1,000,000 customers to manage their online energy accounts at British Gas. Having previously been a Bank Manager with a portfolio of business accounts, Alan is recognised for being able to demystify the web and work with business teams explaining the commercial benefits of the Internet and any critical activities in business language. Practice Areas Primary Capabilities Advises and coaches management teams on the growth opportunities on the Internet, finding their best fit online strategy, from setting business objectives, through online marketing options and the optimisation of web sites to achieve high search engine ranking. Alan works at board level, but also operates comfortably with functional managers in marketing and technology who need coaching and support in implementing online campaigns. Core Offer Alan has led £multi million internet business initiatives and has a track record in attracting high volumes of customers and increasing sales pipeline. He can fast track management teams through the learning curve, helping them to avoid the pitfalls and grasp the opportunities. He has hands on experience in:
Primary Sector Experience Significant experience in online business development experience includes: -
Qualifications and professional memberships
Employment Summary
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