Andrew is the Chief Executive and Managing Director Practice Area leader. He has operated as a marketing focused MD & General Manager in international, fast moving, consumer focused industry sectors. He has also held various marketing and sales roles in large corporates, including, Cadbury Schweppes, Tonka Toys, Hasbro, Hallmark Cards and Mills & Boon. He is experienced in the development and revitalisation of brands, using all components of the marketing mix. Knowledge of different channels to market including retail, direct to consumer and the internet.
Practice Areas
Primary Capabilities
Director and general manager with a strong marketing background and track record in revenue and P&L achievement. Can operate at country level and in the wider international context. Proven ability to manage strategically broad ranging business operations, with a successful record in the timely introduction and promotion of new products. A consulting business analyst, allied with strong executional skills to deliver the right result. Good people finder with a broad ranging senior network.
Preferred Activities
Business Development/General Management from a marketing perspective either as a consultant or as an interim manager. Also able to help find senior staff for interim or permanent roles
Core Offer
A successful director working at Managing Director level and at senior functional level
- Broad sector experience
- Strong communicator
- Strong problem solver
- High integrity
- In depth profit driven commercial experience
- Experience of large complex organisations and SME sector
Other disciplines offered:
- Marketing
- Sales
- Senior executive search
- International
Primary Sector Experience
Majority of career spent in fast moving, international, creatively driven, consumer led industry sectors with high level of contact with the manufacturing and development of the product. Other sectors:
- Internet start up
- Membership organisations
- Publishing
- Advertising
Areas of Distinctive Performance and Value-Addition
- Managing the P&L
- New product development
- Consumer led marketing/brand building
- International distributor relationships
- Profit improvement
- Third party licensing & contract negotiation
- Working within creatively led companies
- Managing change
Notable Case Studies
Publications
Reading Business Chronicle 2005 - Business development article
Employment Summary
| Consultant, Self employed | 2003-pres |
| Managing Director, Harlequin Mills & Boon | 2002-2003 |
| Sales & Marketing Artism.com | 2000-2001 |
| Vice President Intl, Golden Books International | 1994-1999 |
| Vice president, Marketing Hallmark Cards | 1993-1994 |
| Vice President, Hasbro/Tonka/Kenner Parker | 1987-1993 |
| Marketing & sales with blue chip fmcg companies | 1974-1987 |
Return to the Link Associates Page
