Annick Devillard is the Marketing Practice Area Leader. She works with companies to develop and implement differentiated brand strategies and motivating marketing campaigns, helping clients stand out from the crowd and connect with their target market. A member of the Marketing Society and Chartered Institute of Marketing, she has many years’ b2b and b2c marketing and communications experience acquired across consumer goods, IT, .com, education and business services.
Practice Areas
Primary Capabilities
Strong track record of brand building and successful brand communications working with local and international brands. Experienced in working with all elements of the marketing mix, translating brand strategy into pragmatic, cost-effective communications programme. Ability to integrate and maximise online tools as part of the overall mix.
Preferred Activities
Marketing consultant/Project Management and Implementation.
Core Offer
A strategic marketer working at senior level offering:
- Creative vision with solid analytical skills, able to devise and drive commercial strategies
- Strong managerial ability with pragmatic approach to prioritisation and problem solving
- Excellent communication skills, able to influence and persuade at all levels
- Enthusiastic motivator and team builder
- In depth experience of e commerce and e marketing in b2b and b2c environments
Other Disciplines Offered
- Naming
- Corporate Identity and Design
- Web Design
Primary Sector Experience
Experience of b2c and b2b marketing:
- Wines & spirits
- Cosmetics and toiletries
- IT/software
- Professional services
- Education
- Business services
- Business services
Areas of Distinctive Performance and Value- Addition
- Brand strategy
- Brand building
- Brand communication
- Cost effective campaigns
- Strong implementation skills
Qualifications and professional memberships
- Marketing Society
- Chartered Institute of Marketing
- Institute of Directors
- WACL – Women in Advertising and Communications London
- Association of MBAs
Employment Summary
- Director, The Rooster Ltd - 2001 to present
- Head of myOyster.com; Marketing Director, myOyster plc, part of Barkers Norman Broadbent 2000 - 2001
- Communications & Business Development Director, Added Value -1999 - 2000
- European Marketing Communications Director, Dell Computers - 1997 - 1998
- Managing Director, AD Associates - 1995 - 1997
- European Marketing Director, Amway - 1994 - 1995
- VP, Marketing & Strategic Planning Global Division; European Marketing Planning Director; UK Marketing Director, Seagram Wines & Spirits - 1987 - 1993
- Ponds Group Product Manager, Chesebrough-Ponds - 1984 – 1987
- Product Manager, Fragrance and Skincare, Shulton - 1983 - 1984
- Product Manager, L'Oréal - 1980 - 1983
- Incentive/Campaign Planner, Europe/France, Avon Cosmetics -1979 - 1980
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