| Bob Shire |
Bob is a marketing and sales specialist with experience at all levels (sales person through to Managing Director) of businesses across a wide range of fast moving consumer goods (FMCG) categories and international markets. Bob's experience spans health and personal products in Europe and the Middle East with Glaxo, Johnson & Johnson and London International Group with leading brands such as Johnson's Baby, Durex, Marigold, Farley's and Wilkinson Sword. He has specialist knowledge of brand and trade channel development, consumer communications strategies and international distributor operations as well as general experience of team leadership, business finance and growth through mergers, acquisitions and joint ventures. Bob also has business-to-business experience through running the UK's largest paper merchant and has an additional interest in alternative dispute resolution as a qualified commercial mediator. Practice Areas
Primary Capabilities The development of sales and marketing strategies with clear objectives to generate turnover, profit, cash and investor returns. Bob's capabilities encompass not only the development of strategy but also hands-on implementation through his knowledge of sales channels, marketing communications, team development and leadership. In a career, which spans a diversity of FMCG product categories and international markets at all levels in the organisation, Bob brings realistic and practical thinking to commercial issues and can help his clients reach decisions about their business capable of rapid and cost-effective implementation. Preferred Activities Bob's focus is small to medium sized companies and his preferred assignments have challenging business development goals with tight timescales and tough financial constraints. He likes to work closely with the client's team charged with getting the right things done and getting them done quickly and is equally comfortable with the development of business strategy and hands-on implementation. Core Offer Working at the level of the board, general management or senior functional management:
Other Disciplines Offered
Primary Sector Experience Bob has spent the majority of his career in companies with FMCG, branded, premium quality products and international operations. His specific sector experience covers:
Areas of Distinctive Performance and Value- Addition
Notable Case Studies Today's Womencare Company Condomi Health Ltd Qualifications and professional memberships
Employment Summary
Case Study - Today's Womencare Company Bob Shire has been involved in the Today's Womencare Company January 2001 to present Today's Womencare is a subsidiary of any early stage US-based healthcare company, Allendale Pharmaceuticals Inc. Today's Womencare is a supplier of innovative products for women under the Today(r) brand, specializing in reproductive healthcare. Hired initially on a consultancy basis Bob subsequently has become a partner of Allendale's two founders as well as a shareholder. On this basis he has set up Today's Womencare UK and from this base has taken responsibility for developing Allendale's European business. The initial product launches are planned for 2006. Achievements:
Case Study - Condomi Health UK Bob Shire was recruited on a consultancy basis to help re-launch Condomi's UK business March 2001 - December 2002 Condomi Health was a Germany-based company, Europe's leading manufacturer of condoms and other products. Its UK company, which had been established two years earlier, was failing to achieve its sales objectives whilst administrative costs were rising out of control. Bob was given the assignment to restructure its UK company and re-launch its product range. Achievements:
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