Brian Eaton operates as a Consultant and Interim Executive. Brian has a strong marketing and sales background and an excellent track record in delivering growth and performance improvement in high profile Media, Telecoms and Technology businesses including Virgin Media, BSkyB, Amstrad, Telewest and Cable & Wireless. He focuses on troubleshooting, programme management and business development.
Practice Areas
- Troubleshooting - problem analysis and resolution
- Project and Programme Management
- Business Growth
- Performance improvement
Primary Capabilities
- Intelligent analysis and diagnosis of business problems
- Creator and implementer of pragmatic solutions
- General management background enables effective impact on all business functions
- Highly adaptable to different business circumstances and cultures
- Excellent leadership and people skills
- Energetic and highly focussed on delivery
- Strong communicator and presenter
- Track record of delivering results in demanding environments
Preferred Activities
- Business analysis and strategy
- Proposition development
- Project planning
- Programme delivery
- Troubleshooting - problem diagnosis, solution development and implementation
- Product launches
- Business development
- BSS Vendor selection and management
Core Offer
A highly competent individual used to working in demanding and results focussed environments. Can be relied on to get to grips with key issues quickly and deliver outstanding results.
- Innovative and pragmatic problem solver
- Strong focus on ROI
- Energetic people motivator and leader of multi-discipline teams
- Meticulous programme design and management
- Strong communicator and presenter
- Adaptable to different business sectors
- High integrity
Other disciplines offered:
- Business case development and validation
- Market research, market analysis & competitor analysis
- Organisation design
- Team-building, coaching & mentoring
- Front office – back office redesign
- Channel strategy definition
- Non-exec directorship
Primary Sector Experience
Twenty five years senior management experience in a number of different sectors including:
- Consumer Electronics design & manufacture
- Internet services
- Telecoms services (Consumer and B2B)
- Cable and satellite broadcast television services
- Mobile phone retailing
- Call Centres
- Business security services
- Distribution & logistics
Areas of Distinctive Performance and Value-Addition
A successful track record utilising his people and general business skills in the following:
- Programme & Project management
- Business growth acceleration
- Troubleshooting and problem solving
- Market analysis
- Sales & Marketing programmes
- Product launch/new market entry
- Subscriber management
- Profit improvement initiatives
- Instigating/managing change programmes
- Business reviews and restructures
- Software development and testing
Notable Case Studies
- Programme management: entry into major new market segment (Virgin Media)
- Troubleshooting: Sky Plus stability and reliability programme (Amstrad - BSkyB)
- Product launch & Business Development: Amstrad e-m@iler (Amstrad)
- Outsourcing and Vendor Management: ISP services (Amserve)
- Customer loyalty improvement: (Telewest)
- Project management: customer migration across platforms (Amserve ISP)
Qualifications and professional memberships
- BSc (Hons) in Economics
- Chartered Institute of Marketing Diploma
- PRINCE2 Practitioner (project management)
- London Business School – Corporate Finance Programme
- Member of Institute of Directors
Employment Summary
| Managing Director of Brian Eaton Associates | 2009 – present (including 12 month assignment with Virgin Media) |
| Director of Projects – satellite receivers, Amstrad/BSkyB | 2006-2008 |
| Managing Director (Amserve ISP), Amstrad | 2000-2008 |
| Sales & Marketing Director, Telewest | 1998-2000 |
| Residential Services Director, Cable Corporation | 1996-1998 |
| Senior Marketing positions at Mercury Communications | 1988-1996 |
| Marketing positions at Securicor | 1981-1988 |
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