Huw works with companies to help identify business objectives, develop and implement differential commercial strategies across Sales & Marketing.
A member of the Chartered Institute of Marketing and Marketing Society, he has strong Sales & Marketing experience in b2c, operating at Board level, predominately within consumer durables, marketing goods across a number of channels, including Grocery, DIY, Electrical Multiples, Mass High Street Retailers, Builder’s Specialist Merchants and Independent specialists.
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Read on for Huw's Personal Profile
Practice Areas
Primary Capabilities
Strong background in brand development, both in the UK and with International brands. Experience in working in all elements of the marketing mix, developing brand strategy into effective product and communication programmes to suit all budgets. Wide experience in the sales arena, understanding the changing face of today’s routes to market, developing channel plans & key account programmes to maximise the business opportunity. Identifies compelling consumer insights and developing appropriate commercial plans to gain a real competitive advantage.
Preferred Activities
- Marketing & Sales Consultancy
Core Offer
A strategic developer working at senior level offering:
- Innovative & creative thinking, able to identify business objectives, develop & execute commercial strategies
- Committed team leader, building respect & trust, motivating through empowerment
- Experience in initiating & driving change, using excellent vision
- Excellent communications skills, able to influence & persuade at all levels
- Outstanding commercial ability, operating with integrity & superb negotiating skills
- Proven track record in achieving sales & profit growth
- Experience in managing business across operational functions, finance & IT, in addition to sales & marketing
Other disciplines offered:
- Marketing Communications
- Market Research
- Key Account Planning
- Marketing & Sales Training
- Coaching & Mentoring
Primary Sector Experience
Experience of primarily b2c sales & marketing in Consumer Durables including Household Appliances & Consumer Electronics, Kitchen & Bathroom Appliances & Accessories, Power Tools, Lawn & Garden products. Multi Channel experience.
Areas of Distinctive Performance and Value-Addition
- Commercial Strategy
- Brand Strategy
- Brand building & communication
- Customer Insight
- Product Development
- Product Launch programmes
- Channel Strategy & Routes to Market
- Key Account Planning
- Trading Terms development
- Marketing & Sales Training
- Strong Implementation skills
Professional Memberships
- Chartered Institute of Marketing
- Marketing Society
Employment Summary
| Director, Huw Buckle Associates Ltd | 2007-Pres |
| Sales & Marketing Director, Beko plc | 2005-2007 |
| Managing Director, Croydex Ltd | 2003-2005 |
| Marketing & Business Development Director, Kohler Mira Ltd | 2001-2003 |
| Business Unit Director, Caradon Plumbing Solutions | 1998-2001 |
| Progressive roles within Marketing & Sales in UK & Europe with Black & Decker | 1987-1998 |
| Product Manager, Punch Sales Ltd | 1986-1987 |
| APM Kiwi Shoe care & Product Manager, Almay Cosmetics; Nicholas Kiwi | 1984-1986 |
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