| John Withnell |
John Withnell has a track record of understanding and applying emerging technologies for business benefit. He helps organisations work through the maze of creative, technical and commercial issues that must be navigated to exploit the benefits of new technology in the media and telecoms sectors. His early career was spent pioneering the development of interactive TV at BT’s research and development facility in Martlesham. He moved to Open Interactive in 1997 to set-up the service creation team and develop interactive TV applications for the Sky digital platform. He developed the toolset for interactive advertising, and went on to deliver over five hundred impulse response and branding campaigns. Clients included Ford, Nissan, Honda, VW, Adidas, Nokia, Vodafone, HSBC, Army and RAF. In 2001, John joined Sky Interactive as their Head of Service Delivery. In his four years with Sky, he was responsible for the launch of over four hundred interactive TV services, including Sky Vegas Live, Gamestar and the Sky Active portal. Key clients included Skybet, Ladbrokes, BlueSq, DirectGov, Disney, Channel 4, Five, Sky One, Community Channel, Dominos, Keith Prowse and Lastminute. Practice Areas Primary Capabilities John is an experienced and reliable manager with a passion for applying emerging technology to meet customer requirements. He has specialist knowledge in the broadcast media and telecommunications sectors. He can work closely with your management team to manage projects from initial concept through to launch on time within budget. Preferred Activities
Core Offer John is an adaptable individual who enjoys the challenge of making new opportunities work. He is hands-on in his approach and supportive in management style. He is self-motivated and driven by a passion to apply new technology. John is mature, reliable and approachable. He is results focussed and drives for delivery. Other Disciplines Offered
Primary Sector Experience
Areas of Distinctive Performance and Value Addition
Notable Case Study Interactive TV chat service for the Sky platform Qualifications and Professional Memberships
Employment Summary
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