Martin Dixon helps companies raise their brand profile and grow their business through application of proven expertise in international marketing communications and sales management. A member of the Chartered Institute of Marketing and Chartered Institute of Logistics & Transport, he has many years international B2B marketing experience having worked 20 years in food manufacturing, retailing and logistics.
Practice Areas
Primary Capabilities
- Delivering practical marketing plans that support the sales organisation and drive business growth. The process incorporates three key steps: market research & needs assessment; marketing planning; and execution leveraging the complete marketing mix of media relations, sales collateral development, e-commerce and direct marketing etc.
- Developing effective sales strategies to equip your organisation to do sales and grow profitably. The process incorporates three key elements: market research & needs assessment; sales planning via review of customer management and lead generation processes; and execution via leverage of tools such as key account management & market identification.
Preferred Activities
- B2B marketing and sales strategy adviser (Consultant)
- Implementation & execution (Consultant or Interim)
- Business writing, copywriting and freelance journalism
Core Offer
- International marketing and sales expert operating at a senior level offering:
- Marketing communications strategies and marketing mix delivery
- Market development plans leveraging research & product development
- Sales strategy formulation and organisational development
- Key account management implementation and development to improve customer retention & drive growth
- Market identification to improve quality of lead generation and drive conversion rates
- Practical & approaches to sales and marketing leveraging 20 years general management expertise
Other disciplines offered:
- Supply chain management
- International logistics
- Freelance journalism
Primary Sector Experience
- Transportation & logistics
- Supply chain management
- Business services
Areas of Distinctive Performance and Value-Addition
- Marketing & sales strategies
- B2B media relations & marketing communications
- Business writing & copywriting
- Sales planning & tools
- Key account management
- Implementation & execution
Notable Case Studies
- Established a B2B service brand as the supplier of choice across international markets
- Reengineered key account management across 18 country business units
- Implemented market identification across an international service organisation to deliver 15% year-on-year sales growth
- Published features in national and regional newspapers and B2B trade press
Qualifications and proffesional memberships
- BA Hons in Business Administration at Kingston University
- Key Account Management best practice at Cranfield University
- Freelance journalism at London University
- Member of the Chartered Institute of Marketing
- Member of the Chartered Institute of Logistics & Transport
Employment Summary
| Director, Martin Dixon Associates | 2007 - present |
| Head of Marketing EMEA, Deutsche Bahn | 2002 - 2007 |
| General Manager Development EMEA, Deutsche Bahn | 1998 - 2002 |
| Audit senior Arthur Andersen – Johannesburg | 1997 - 1999 |
| General Manager, Branch Manager & Contract Manager, DHL | 1989 - 1994 |
| Management Trainee, Production Manager, Dalgety | 1986 - 1989 |
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