Link Management Group = Consultancy, Interim and Project Management

 

Neil Copping
 Neil Copping

 

Neil’s aim is to support clients commercialise their products, by the practical application of his knowledge as a PhD pharmacist blended with 25 years successful track record in the pharmaceutical industry, across a number of functions but predominantly within marketing and sales.

 

Click here to find out more about Neil's company - inform pharma consulting ltd


Primary Capabilities
Developing strategies to allow the successful commercialisation of products and services, which are, underpinned by strong analysis, leading to clear objectives and actions.  Neil’s education as a pharmacist coupled with his experience in the pharma, and its service sector allow him to work across both general as well as more specialised areas of healthcare, and with products at all stages of their life cycle.  His experience of managing marketing, sales, NHS information and business information as one function equips him with a unique insight to ensure that these groups work harmoniously to deliver maximum effectiveness for the organisation

Preferred activities

Working with companies on a project or interim basis to inform and assist the marketing and sales of their products and services by applying strong analytical, problem solving and strategic capabilities to deliver pragmatic solutions

Core Offer
Developing strategies, and action plans to successfully commercialisation your products or services as a result of:

  • Practical application of strong analytical capabilities
  • Extensive range of pharmaceutical industry knowledge and experience
  • Innovative and creative thinking to inform business strategy, and problem solving
  • Realistic solutions, aligned to available resource
  • Excellent communication skills, and ability to influence at all levels within an organisation
  • Building trust and motivation by empowering individuals
  • Ability to work leading a team or as a team member

Areas of Performance and value addition
  • Commercial Strategy
  • Business analysis
  • Planning and management
  • Brand Strategy
  • Delivery against budget
  • Commercialisation of pharma products and services at all stages of the life cycle
  • Commercialisation of pharma products and services in both specialist and general medicine
  • Field force design and optimisation
  • CRM, data warehousing, and analytical solutions
  • Performance review to ensure systems, processes and actions are fit for purpose, improve effectiveness and deliver value
Qualifications and professional membership
  • MBA – Lancaster University Management School
  • PhD – Nottingham University
  • B.Pharm – Nottingham University
  • Member of The Royal Pharmaceutical Society of Great Britain

 

Employment Summary

  • Director – inform pharma consulting ltd (2008 to date)
  • Director of Marketing – IMS Health UK (2007 – 2008)
  • Director of Marketing – Schwarz Pharma Ltd (1995 to 2007)
  • Head of Pharmaceutical Affairs     - Schwarz Pharma Ltd (1989 to 1995)
  • FDDF Pilot Plant Manager – R.P.Scherer Ltd (1984 to 1989)
  • Development Scientist – Beecham Pharmaceuticals (1983 to 1984)

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