Link Management Group

Oliver Rait

Oliver Rait has a record of helping global business successfully access benefits through technology. Used proactively, he has enabled commercial opportunities, service gains and process efficiencies, as well as keeping clients in-line with consumers' changing expectations, access emerging markets and delivering efficiencies required in today's business environment.

Invisible to the customer, technology is crucial for accessing the web market and opens new doors of opportunity to increase sales revenues, reduce costs and ultimately increase profitability. Oliver has experience in everything from simple web links to live, secure access between global companies' respective inventory, pricing, reservations, customer services and back office systems. He has a natural ability to obtain stakeholders' agreement in complex and often commercially sensitive projects. He has a canny ability to motivate task holders into action and commands a rare ability to understand and translate complex information into universally understandable terms.

His early career was spent in marketing roles in the travel and leisure industry, initially hotel and timeshare marketing for a prestigious Scottish leisure group. In 1995 he moved into the car hire industry, where he has applied effective affordable marketing principles to retail, loyalty, consumer, trade and partnership marketing. He is fluent in PR, direct, brand, tactical, point of sale, on & off-line disciplines. Clients included Avis, Hertz, Europcar, Macmillan Publishing, Cameron House and Craigendarroch Hotels.

In 2001, Oliver joined Avis Europe plc. to develop their business to business eCommerce. In his four years with Avis, he was responsible for developing web, xml and other travel technology solutions, introducing e-tickets and e-billing, integrating with travel portals, airlines, tour operators and corporate accounts. Penetration of online b2b grew from less that 0.5pc to circa 10pc of total sales in his hands. Project managed solutions for Expedia, Thomas Cook, BA, Lufthansa, KLM, Flybe, bmi, Swissair, Airtours, RCI, Eurostar and El Corte Anglais amongst others.

Practice Areas

Primary Capabilities
Oliver is proven global project manager able to converse in all areas. He carries the presence to make things happen, is used to dealing with internal and external stakeholders and commercially sensitive situations. He has specialist knowledge in the travel and leisure sectors. Works and communicates effectively with all stakeholders from project concept to launch.

Preferred Activities

Develop commercial strategy and plans
Facilitate stakeholder work-groups to ascertain, understand and prioritise requirements
Functional specifications
Project management
Usability testing
Budget management

Core Offer
Oliver is an approachable individual with commercial acumen and logical brain, driven by achievement. He is energetic, inquisitive and has a natural ability to gain rapport, which means even for complex projects he builds accurate and comprehensive requirements, effective project management and ultimately consistently excellent results.

Other Disciplines Offered