Pippa Wells MBA is the founder and director of Integrated Marketing Matters Ltd. Pippa has a practical approach to addressing marketing and business development challenges. She works with companies to help them better understand their markets, improve their commercial focus and increase their sales and marketing effectiveness. Pippa has worked in international marketing roles with blue-chip corporates, in SMEs and in business start-ups.
Practice Areas
- Market Analysis and Research
- Strategy Development and Facilitation
- Marketing Planning
- Business Development
- Product Development and Launch
- Key Account and Sales Planning
- Integrated Marketing Communications
- Branding and Visual Identity
Primary Capabilities
Pippa has a broad range of experience from strategic planning, new business development to market analysis, marketing strategy and tactical implementation. She is an experienced marketing consultant, interim manager, project coordinator and change agent. She operates with equal confidence in international environments, small businesses and start-ups. Pippa has strong interpersonal, communication and facilitation skills and speaks fluent French and German.
Preferred Activities
- Marketing and business development including:
- Developing strategic plans
- Strategy workshops and facilitation
- Market research
- Marketing planning
- Customer segmentation and proposition development
- Integrated marketing communications
Core Offer
A strategic marketer offering:
- Fresh market insights which challenge established beliefs and give an objective review of markets
- Facilitation and clarity of strategy
- Identification of new business opportunities
- Improved customer focus and targeted, effective marketing spend
- Practical business development plans to support profitable sales growth
Other disciplines offered:
- Sales planning and capability development
- Branding and corporate identity
- Advertising and PR
Primary Sector Experience
- Professional and business services
- Property and building services
- Paper, print and packaging,
- Security print, government ID and brand protection
- Range of industrial and commercial markets e.g. financial, retail
- Public sector
- Health
- Not-for-profit
Areas of Distinctive Performance and Value-Addition
- Strategy development and facilitation
- Enhancing sales and marketing performance
- Identifying and exploiting profitable growth opportunities
- Improving commercial focus,segmenting and targeting customer markets.
- Developing compelling customer propositions
- Developing cost-effective marketing campaigns
- Managing change programmes
Notable Case Studies
- Market analysis, strategy facilitation and business development planning -Oxford Exhibition Services Ltd
- Sales planning and key account development - CNP Ltd
- Marketing planning- Robinson plc
- UK and export business development plan - JS Humidifiers plc
- Charity set-up, branding and launch - Sri Lanka Aid Direct
Qualifications and professional memberships
- MBA Masters in Business Administration, Warwick Business School
- BSC Hons Linguistic & International Studies, University of Surrey
- Institute of Interim Management
- Chartered Institute of Marketing (CIM)
- Association of MBAs (AMBA)
- Professional Services Marketing Group
Employment Summary
| Integrated Marketing Matters (www.imm-ltd.com) - Consultant and Interim Marketer | 2003 - present |
| De La Rue | 1996 - 2003 |
| Global Services - Marketing Director | 2001 - 2002 |
| Identity Systems - Marketing Director | 1999 - 2001 |
| Cash Systems - European Marketing Manager | 1998 - 1999 |
| Cash Systems - Market Sector Manager | 1996 - 1997 |
| Warwick MBA | 1993 - 1996 |
| Arjo Wiggins Fine Papers | 1986 - 1993 |
| Marketing Manager | 1991 - 1993 |
| Regional Sales Manager | 1989 - 1990 |
| French Sales Manager | 1986 - 1988 |
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