Link Management Group = Consultancy, Interim and Project Management

 

Tony Rice
Tony Rice - ebusiness consultant

Tony Rice plays a key part in advising Link on its ebusiness strategies and developments. In his other lifes, he helps companies to formulate and implement effective online strategies to reach more prospects, automate sales pipeline at lower cost, and increase sales. Tony has been the CEO of a BT plc internet venture, his online marketing programme won the Customer Relationship Management (CRM) Industry Award in 2002 for Sales and Marketing, and he fast tracks companies who need help to reach their online audience and get profits from the web. He is acclaimed for being able to demystify the web in business language.

Practice Areas

Primary Capabilities
Advises and coaches companies on the art of the possible, finding their best fit online strategy, from setting business objectives, through online marketing options, down to cost effective website provision and implementation. Tony works at board level, but also works comfortably with functional managers in marketing and technology who need coaching and support in implementing online campaigns.

Preferred Activities
Working with companies, or individuals, as an advisor or interim manager, to increase sales and reduce costs through the online channel.

Core Offer
Tony has led £multi million internet business initiatives and has a track record in attracting high volumes of customers and increasing sales pipeline. He can fast track companies up the learning curve, helping them to avoid the pitfalls and harness the opportunities. He has practitioner experience in:

  • Building online business cases and plans
  • Developing online strategies
  • Managing online costs and profits
  • Implementing operational plans for online business development
  • The mix of online and email marketing techniques
  • Technology selection and implementation
  • Website building and development

Other Disciplines Offered
  • Business to Business (B2B) customer relationship management
  • B2B sales and marketing

Primary Sector Experience
Significant experience in the B2B arena, but has also worked with companies in B2C. Sector experience includes

  • Technology
  • Professional Services
  • Finance industry
  • Automotive
  • Recruitment

Areas of Distinctive Performance and Value Addition
  • Strategic vision

  • Mentoring business leaders in online business possibilities
  • Focussing teams to get results from the web
  • Cost effectiveness of online implementations
  • Online capabilities assessment and recommendations
  • New business start-ups

Qualifications and Professional Memberships
  • Institute of Directors
  • Fellow of the Royal Society for Arts and Commerce
  • North Kent Chamber of Commerce
  • Electronic Engineering vocational qualifications

    Employment Summary
    • Self employed eBusiness consultant and web solutions provider - July 2004 to present
    • CEO of InsightExec, a BT plc venture – 2002 to 2004
    • BT plc, General Manager for Online Relationship Marketing, Corporate Clients Division – 2001 to 2002
    • BT plc, various senior sale and marketing roles – 1992 to 2001
    • IBM UK Ltd, customer service and sales roles – 1977 to 1992


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