| Tony Rice |
Tony Rice plays a key part in advising Link on its ebusiness strategies and developments. In his other lifes, he helps companies to formulate and implement effective online strategies to reach more prospects, automate sales pipeline at lower cost, and increase sales. Tony has been the CEO of a BT plc internet venture, his online marketing programme won the Customer Relationship Management (CRM) Industry Award in 2002 for Sales and Marketing, and he fast tracks companies who need help to reach their online audience and get profits from the web. He is acclaimed for being able to demystify the web in business language. Practice Areas Primary Capabilities Advises and coaches companies on the art of the possible, finding their best fit online strategy, from setting business objectives, through online marketing options, down to cost effective website provision and implementation. Tony works at board level, but also works comfortably with functional managers in marketing and technology who need coaching and support in implementing online campaigns. Preferred Activities Working with companies, or individuals, as an advisor or interim manager, to increase sales and reduce costs through the online channel. Core Offer Tony has led £multi million internet business initiatives and has a track record in attracting high volumes of customers and increasing sales pipeline. He can fast track companies up the learning curve, helping them to avoid the pitfalls and harness the opportunities. He has practitioner experience in:
Other Disciplines Offered
Primary Sector Experience Significant experience in the B2B arena, but has also worked with companies in B2C. Sector experience includes
Areas of Distinctive Performance and Value Addition
Qualifications and Professional Memberships
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